Focused On Pe-backed Businesses
Brands are business assets essential to enterprise value, growth and successful exits.
View our CollaborationsWhy private equity firms seek us out
New Investment/ New Leadership
A new investor or new senior leader is in place and the business needs to adjust course by revisiting the company’s positioning, core messaging, visual brand, and go-to-market strategy and plan.
Underperforming Investment
The brand is underleveraged, the story is confusing or not engaging, the marketing function is still nascent, and they need a thoughtful plan for growth.
M&A – Roll-Ups and Platform Plays
Theses businesses need a compelling story to bring to the market and an inspiring flag for internal teams to rally around. Merged companies can also often suffer from Brand/Product Architecture confusion.
New Market Opportunity
A business is forming or evolving and needs a new strategic foundation – a new name, market positioning, core messaging, visual brand, sales & marketing tools, and a go-to-market strategy and plan.
Collaboration Highlights
21
Years Working in Private Equity
30+
PE Partnerships
50+
Portfolio Company Collaborations
41
New Brands Developed (to date)
>$5.2b*
Value Created
* Based on Key Growth Metrics: revenue growth, capital raised, acquisition value, and IPO valuationAccuiti Diagnostic
Accuiti is a diagnostic tool built to measure executive alignment around the performance of Brand, Sales, and Marketing, providing insight into the most elusive drivers for growth.
PRIVATE EQUITY SPECIALISTS
For over 20 years, we have worked with PE firms and their portfolio companies to maximize enterprise value by helping them to define and leverage what makes them different. Whether it’s a merger & acquisition, roll-up or new investment, we build the clear, concise and unified story that will position the investment for growth and ultimately, a successful exit.
- Accolade
- Arise
- Axiant
- Equitant
- Everspring
- Exult
- Forthright
- Fandango
- NewRoads
- AcclaraCase Study
- Randall-ReillyCase Study
- Montage Talent
- Pinstripe
- Vitalyst
- Appdetex
- Complia HealthCase Study
- Infinia MLCase Study
- SBICase Study
- Seurat
- Acutus Medical
- BridgewayCase Study
- EXE Technologies
- Exult
- ACA Group
- Applied PathwaysCase Study
- Central Reach
- Revitas
- eOriginalCase Study
- XactusCase Study
- OnProcess TechnologyCase Study
- Entercoms
- MediusCase Study
- AllbridgeCase Study
- WorksoftCase Study
- Shift
- RedzoneCase Study
- SyndigoCase Study
- Clarest HealthCase Study
- CadientCase Study
- Fortent
- Sixth Gear
- WNS
- ProcareCase Study
A Founding Member
of the RightStar Alliance
of the RightStar Alliance
Focused on private equity-backed portfolio companies, the RightStar Alliance is a seamless team of expert partners who can deliver every aspect of brand development, marketing, revenue growth strategy, sales effectiveness and GTM technology.
The members of the RightStar Alliance have worked with over 50 private equity firms and over 200 portfolio companies going through roll-ups, platform-plays, and corporate carve-outs – creating both near-term growth and longer-term enterprise value.
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