FOCUSED ON PE-BACKED BUSINESSES
A new investor or new senior leader is in place and the business needs to adjust course by revisiting the company’s positioning, core messaging, visual brand, and go-to-market strategy and plan.
The brand is underleveraged, the story is confusing or not engaging, the marketing function is still nascent, and they need a thoughtful plan for growth.
These businesses need a compelling story to bring to the market and an inspiring flag for internal teams to rally around. Merged companies can also often suffer from Brand/Product Architecture confusion.
A business is forming or evolving and needs a new strategic foundation – a new name, market positioning, core messaging, visual brand, sales & marketing tools, and a go-to-market strategy and plan.
Our propriertary diagnostic to measure alignment around key drivers of growth.
PRIVATE EQUITY SPECIALISTS
For over 20 years, we have worked with PE firms and their portfolio companies to maximize enterprise value by helping them to define and leverage what makes them different. Whether it’s a merger & acquisition, roll-up or new investment, we build the clear, concise and unified story that will position the investment for growth and ultimately, a successful exit.
Focused on private equity-backed portfolio companies, the RightStar Alliance is a seamless team of expert partners who can deliver every aspect of brand development, marketing, revenue growth strategy, sales effectiveness and GTM technology. The members of the RightStar Alliance have worked with over 50 private equity firms and over 200 portfolio companies going through roll-ups, platform-plays, and corporate carve-outs – creating both near-term growth and longer-term enterprise value.
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