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Focused on PE-backed businesses

Brands are business assets essential to enterprise value, growth and successful exits.

View our Collaborations

Why private equity firms seek us out

New Investment/ New Leadership

A new investor or new senior leader is in place and the business needs to adjust course by revisiting the company’s positioning, core messaging, visual brand, and go-to-market strategy and plan.

Underperforming Investment

The brand is underleveraged, the story is confusing or not engaging, the marketing function is still nascent, and they need a thoughtful plan for growth.

M&A – Roll-Ups and Platform Plays

Theses businesses need a compelling story to bring to the market and an inspiring flag for internal teams to rally around. Merged companies can also often suffer from Brand/Product Architecture confusion.

New Market Opportunity

A business is forming or evolving and needs a new strategic foundation – a new name, market positioning, core messaging, visual brand, sales & marketing tools, and a go-to-market strategy and plan.

Collaboration Highlights

20
Years Working in Private Equity
25+
PE Partnerships
50+
Portfolio Company Collaborations
37
New Brands Developed (to date)
>$4.8b*
Value Created
* Based on Key Growth Metrics: revenue growth, capital raised, acquisition value, and IPO valuation

Accuiti Diagnostic

Accuiti Logo
Accuiti is a diagnostic tool built to measure executive alignment around the performance of Brand, Sales, and Marketing, providing insight into the most elusive drivers for growth.
Learn about Accuiti
 
Private Equity Specialists

For over 20 years, we have worked with PE firms and their portfolio companies to maximize enterprise value by helping them to define and leverage what makes them different. Whether it’s a merger & acquisition, roll-up or new investment, we build the clear, concise and unified story that will position the investment for growth and ultimately, a successful exit.

 
  1. Accolade
  2. Arise
  3. Axiant
  4. Everspring
  5. Exult
  6. Forthright
  7. Fandango
  8. New Roads
  1. Acclara
    Case Study
  1. Montage Talent
  2. Pinstripe
  3. Vitalyst
  4. Appdetex
  1. Complia Health
    Case Study
  2. Infinia ML
    Case Study
  1. Seurat
    1. EXE Technologies
    2. Exult
    1. Acutus Medical
    1. Applied Pathways
    1. Revitas
    2. eOriginal
      Case Study
    1. Medius
      Case Study
    2. Allbridge
      Case Study
    3. Worksoft
      Case Study
    4. Shift
      1. Cadient
        Case Study
      1. Fortent
      2. Sixth Gear
      3. WNS
      4. Procare
        Case Study

      A Founding Member
      of the RightStar Alliance

      RightStar Alliance Logo

      Focused on private equity-backed portfolio companies, the RightStar Alliance is a seamless team of expert partners who can deliver every aspect of brand development, marketing, revenue growth strategy, sales effectiveness and GTM technology.

      The members of the RightStar Alliance have worked with over 50 private equity firms and over 200 portfolio companies going through roll-ups, platform-plays, and corporate carve-outs – creating both near-term growth and longer-term enterprise value.

      Visit Rightstar Alliance Website
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