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OVERVIEW
01
PROBLEM
The prevailing challenge of digital lending was the lack of trust in working with the assets for secured loans, ensuring they were not duplicated or altered and remained complaint and legally enforceable.
SOLUTION
We positioned eOriginal around their ability to create and manage the authoritative copy or a ‘Digital Original’, a digital document with all the legal rights of a paper contract but with the speed, efficiency and convenience of a digital process.
02
PROBLEM
eOriginal faced a complex ecosystem of audiences and stakeholders, each with a different need and perspective.
SOLUTION
In addition to a compelling set of core messages, we provided the eOriginal team with training and a Targeted Messaging Framework to adapt the core messages to the needs of their audience, giving them both flexibility and consistency in their communications.
03
PROBLEM
Many target audiences were unaware of the need for a solution like eOriginal’s and didn’t fully understand the risks of being out of compliance.
SOLUTION
We developed a compelling campaign and thought leadership, questioning the processes and technology others had in place to ensure they could identify and defend in court the digital assets securing their loan, pointing to the need for eOriginal.
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