Disrupting the industry with a comprehensive platform play
Syndigo is a comprehensive technology platform for brands, retailers, manufacturers, and distributors for managing product content and data. Having grown from acquisition, Syndigo had an incredible platform capturing the best parts of recognized software solution categories (PIM, MDM, DAM) and combining them into something new. Syndigo needed a clear story to capture the value of the unique combination of capabilities it brought to the table: powering commerce by enabling the continual flow of data and content throughout the entire commerce ecosystem.
Their new descriptor line, The Active Content Engine, is a term Syndigo uses to define it’s unique space in the market.
Their technology platform is incredibly comprehensive, which complicated their brand narrative.
We clarified core messaging that speaks to the comprehensive nature of the solution while also honing in on its key benefits.
Their visual brand needed an update to speak to their digital-first approach.
We brightened the color palette to represent a more vibrant, digital-first brand that’s headed into the future while keeping its green and blue colors to acknowledge the company’s rich history.
Despite being an industry leader for decades, they needed to carve out a new, differentiated position in the marketplace.
The tagline Products move when content flows™, gets to the core value of Syndigo’s offering, helping clients drive greater sales