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Applied Pathways
Evangelizing a new approach in a traditional space

Applied Pathways Logo

Applied Pathways had developed an innovative technology enabling medical professionals to program sophisticated decision trees for patient care with a codeless user interface. This technology not only helped healthcare providers reduce variance in treatment protocols, but opened up opportunities for more efficient telehealth support as well as more accurate self-help triage tools. With this incredible tool, Applied Pathways needed to clearly articulate what they were offering, the value it delivered, and get these messages out into the marketplace. We helped the company rebrand its offering as the CurionⓇ Platform, clearly articulating the features, industry applications, and services available to clients.

Private Equity Backed
  • Healthcare
  • Decisioning Software
  • Deliverables
  • Positioning & Messaging
  • Product Name
  • Visual Brand Development
  • Brand/Product Architecture
  • Branded Business Tools
  • Website Development
  • Targeted Message Training
  • Brand Launch Planning
  • Go-to-Market Asset Development
  • Applied Pathways

    With the new platform name, visual brand, and message platform in place, we worked through an accelerated schedule to help Applied Pathways launch their new website, tradeshow booth, and brand at HIMSS, creating new opportunities for the business.

    Case Study Illustration
    Case Study Illustration

    Evangelizing an innovative new technology that healthcare providers didn’t know they needed.


    We developed a clear and concise message platform built around the concept of Enterprise Knowledge Management - helping organizations encode their best practices quickly and easily.


    Clarifying Applied Pathways’ offering - how it worked, what was included, and how to engage.


    In addition to renaming their offering as the CurionⓇ Platform, we organized the platform into Technology, Applications, and Services, creating a clear infographic laying out how clients could engage.


    Preparing for the company’s pivotal conference with only a few weeks to prepare key assets.


    Working hand in hand with the Applied Pathways team, we were able to deploy a new website, new sales pitch and reskinned tradeshow booth in just a few weeks - identifying the key components of each that were required for a successful launch and coordinating partners to deliver in time.

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