Sustena Group Logo
Back to Our Work

Xactus
Merging multiple companies to disrupt an antiquated industry

Xactus  Logo
Overview

With the merger of UniversalCIS and Credit Plus, seven different companies in the credit reporting space came together to form the largest player in the industry. But it was clear that the future of the company would extend beyond simply credit reporting – they now had the scale, knowledge, and ambition to revolutionize the mortgage verification industry. In order to unify its internal team and make a bold statement in the marketplace, this NewCo was renamed Xactus – a nod to the company’s focus on exacting precision and promise of purposeful innovation. The messaging & positioning, visual brand, and all other branded elements were developed to support this vision of innovating the mortgage verification industry.

Private Equity Backed
Sector
  • Information Services
  • Deliverables
  • Positioning & Messaging
  • Company Name
  • Visual Brand Development
  • Brand/Product Architecture
  • Branded Business Tools
  • Content Development
  • Website Development
  • Targeted Message Training
  • Brand Launch Planning
  • Brand Launch Video
  • Executive Photography
  • Purpose, Vision, Mission & Values
  • Brand Audit & Brand Governance
  • Product Nomenclature System
  • Go-to-Market Strategy & Planning
  • Xactus

    Xactus’ tagline, “Advancing the Modern Mortgage,” asserts the brand’s position as a verifications innovator dedicated to transforming an antiquated industry.

    Case Study Illustration

    In forming Xactus, we brought together 7 of the nation’s leading mortgage verification companies to Advance the Modern Mortgage. Developing a new brand that would inspire our internal teams and signal industry innovation to our market was extremely important to us – Sustena’s methodology gave us confidence that our new brand would embody our focus on technology and highlight our commitment to customers. We couldn’t be more pleased: Our new name, messaging platform, and visual brand are different than anything else that’s in the marketplace, giving us an opportunity to define really what Xactus is as we bring change to the verifications industry.
    Perry Steiner
    Chairman and CEO

    Case Study Video Cover Image
    Case Study Illustration
    Case Study Illustration
    01
    Problem

    As a roll-up of seven different organizations, Xactus was struggling to unify its internal teams. Employees aligned themselves with their legacy organization and had little purview into the broader vision of the company.

    Solution

    We intentionally created a bold name and visual brand for Xactus that was a departure from the legacy companies. The name, logo, and use of purple made a bold, differentiating, statement in the market, but was also intended as a rallying flag for internal teams.

    02
    Problem

    Where Xactus’ legacy companies operated as “Credit Reporting Agencies,” the leadership team had a much broader vision for the future of the company that focused on innovating the verification industry.

    Solution

    Our messaging & positioning always serves to highlight the outcomes Xactus will deliver to clients, rather than resting on Xactus’ internal capabilities. The platform speaks directly to clients, highlighting how Xactus transforms verification to advance delivery of the Modern Mortgage – making it fast, digital, seamless, and efficient.

    03
    Problem

    There were internal and external concerns about the capabilities and offerings of the new Xactus brand. Employees wondered “How does this change my role?” and customers asked, “How does this change my relationship with the company and the products I buy?”

    Solution

    The tagline “Advancing the Modern Mortgage” was carefully crafted to illuminate internally and externally the future of Xactus and the verification industry. The future of verifications is not to digitally replace people, but rather a modern process where technology augments employees and improves offerings to consumers.

    Like what you see
    Have a company that needs help?
    Get In Touch

    Related Case Studies

    RiverStone Logo
    Services
    RiverStone
    Igniting a premiere global financial services brand from a captive business to drive continued growth
    Procare Logo
    Technology
    Procare
    Developing one unified message and an updated brand for multiple platforms to leverage.
    Pariveda Solutions  Logo
    Services
    Pariveda Solutions
    Evolving a brand narrative to speak to their core purpose