OVERVIEW
01
PROBLEM
As a roll-up of seven different organizations, Xactus was struggling to unify its internal teams. Employees aligned themselves with their legacy organization and had little purview into the broader vision of the company.
SOLUTION
We intentionally created a bold name and visual brand for Xactus that was a departure from the legacy companies. The name, logo, and use of purple made a bold, differentiating, statement in the market, but was also intended as a rallying flag for internal teams.
02
PROBLEM
Where Xactus’ legacy companies operated as “Credit Reporting Agencies,” the leadership team had a much broader vision for the future of the company that focused on innovating the verification industry.
SOLUTION
Our messaging & positioning always serves to highlight the outcomes Xactus will deliver to clients, rather than resting on Xactus’ internal capabilities. The platform speaks directly to clients, highlighting how Xactus transforms verification to advance delivery of the Modern Mortgage – making it fast, digital, seamless, and efficient.
03
PROBLEM
There were internal and external concerns about the capabilities and offerings of the new Xactus brand. Employees wondered “How does this change my role?” and customers asked, “How does this change my relationship with the company and the products I buy?”
SOLUTION
The tagline “Advancing the Modern Mortgage” was carefully crafted to illuminate internally and externally the future of Xactus and the verification industry. The future of verifications is not to digitally replace people, but rather a modern process where technology augments employees and improves offerings to consumers.
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