Combining three market leaders into one category killer
Seeing an opportunity in the market for a more strategic solution, a leading private equity firm rolled three companies together to offer a single provider for Data, Video, and Voice solutions to the hospitality and healthcare markets.
With the merger came the need for a new name, new brand, and a bigger story to tell in order to realize the potential of the merger and rally three unique cultures across three separate locations as one company. In adopting the new name Allbridge, the company was able to go to market with a compelling value proposition, exciting new campaign, and many new sales and marketing tools to drive growth.
The new Allbridge brand revolved around creating ‘One Connected Experience’ for guests, patients, and students – all working at the intersection of these technologies.
I’m thrilled to have Sustena onboard with us as we make this transition. I was very impressed with the work they’ve done. Everything from their customer research to the new name, logo and materials was thoughtfully developed and well-orchestrated, providing us with a great brand that communicates the breadth of our combined offerings and value in meeting our clients’ growing technology needs.”Dave O’ConnellCEO of Allbridge
Bringing three companies together into one.
With a new name, positioning, messaging, visual brand, and a carefully crafted internal launch, employees quickly rallied around the new brand and the opportunities it offered the newly emerging business.
Capturing attention in the market.
With new campaign assets developed to bring the concept of ‘One Connected Experience’ to life, the Allbridge marketing team had the fuel they needed to run campaigns that expanded awareness and increased business growth.
Proving the impact of ‘One Connected Experience’.
We created video case studies as new sales and marketing tools that showcased client properties and client testimonials on the experience Allbridge provided to their guests.