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Allbridge
Combining three market leaders into one category killer

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Overview

Seeing an opportunity in the market for a more strategic solution, a leading private equity firm rolled three companies together to offer a single provider for Data, Video, and Voice solutions to the hospitality and healthcare markets.

With the merger came the need for a new name, new brand, and a bigger story to tell in order to realize the potential of the merger and rally three unique cultures across three separate locations as one company. In adopting the new name Allbridge, the company was able to go to market with a compelling value proposition, exciting new campaign, and many new sales and marketing tools to drive growth.

Private Equity Backed
Sector
  • Data, Video, and Voice Technologies
  • Deliverables
  • Positioning & Messaging
  • Company Name
  • Visual Brand Development
  • Branded Business Tools
  • Content Development
  • Website Development
  • Targeted Message Training
  • Case Study Videos
  • Brand Launch Planning
  • Brand Launch Video
  • Go-to-Market Strategy & Planning
  • Go-to-Market Asset Development
  • Go-to-Market Multi-Channel Campaign
  • Allbridge

    The new Allbridge brand revolved around creating ‘One Connected Experience’ for guests, patients, and students – all working at the intersection of these technologies.

    Case Study Video Cover Image
    Case Study Illustration
    Case Study Illustration

    I’m thrilled to have Sustena onboard with us as we make this transition. I was very impressed with the work they’ve done. Everything from their customer research to the new name, logo and materials was thoughtfully developed and well-orchestrated, providing us with a great brand that communicates the breadth of our combined offerings and value in meeting our clients’ growing technology needs.
    Dave O’Connell
    CEO of Allbridge

    Case Study Illustration
    Case Study Video Cover Image
    Case Study Video Cover Image
    01
    Problem

    Bringing three companies together into one.

    Solution

    With a new name, positioning, messaging, visual brand, and a carefully crafted internal launch, employees quickly rallied around the new brand and the opportunities it offered the newly emerging business.

    02
    Problem

    Capturing attention in the market.

    Solution

    With new campaign assets developed to bring the concept of ‘One Connected Experience’ to life, the Allbridge marketing team had the fuel they needed to run campaigns that expanded awareness and increased business growth.

    03
    Problem

    Proving the impact of ‘One Connected Experience’.

    Solution

    We created video case studies as new sales and marketing tools that showcased client properties and client testimonials on the experience Allbridge provided to their guests.

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