Creating a brand that helps define a category for growth
SBI helps companies grow revenue, margin, and enterprise value in ways exceeding their expectations. With a reputation as implementers in a sea of providers who just ‘give advice’, SBI sought a more precise positioning to align their culture, expertise and impact with their markets. As a collection of GTM experts, SBI needed a positioning, offering set, and narrative that really showed their work and value they deliver to their clients and partners.
SBI’s new tagline, “Driven by Insights, Delivered from Experience,” solidifies its position as a collaborative consulting firm run by experts who help clients execute for impact.
Sustena’s brand work has been transformational. Internally the new brand has become a great unifier, bringing our employees together in their focus on our business, and the vision of what we are building. Externally, the brand has captured our emphasis on client delivery excellence and helped signal to the market that we are doing something significant over here, that will be instrumental to our clients' success. ” Mike HoffmanCEO
The management consulting space is a highly saturated market, and their prior brand was not allowing them to stick out as much as they deserved.
We helped uncover and deliver much more powerful positioning, core messages, and brand-offering architecture, emphasized with a new logo representing the growth they deliver for clients.
As the industry’s best-kept secret, they had built awareness among a cadre of sophisticated, mid-market C-level buyers, but there was less awareness than legacy generalist firms.
We re-built their website and prepared a digital campaign to launch the new brand and differentiate SBI’s unique offerings in GTM consulting.
Shift the messaging focus from short-term business offerings to long-term solutions.
When we develop a message platform and strategy, we ensure it addresses where clients are and where they’re headed. We supported SBI with every dimension of their new brand, allowing them to be flexible and innovative while maintaining brand consistency.