Brands drive
strategic growth.

BY THE NUMBERS

Years Working
in Private Equity

Private Equity
Partnerships

Portfolio Company
Collaborations

New Brand Names
Developed to Date

$0b

Value
Created

Featured Work

WHAT WE DO

Brands are often an underleveraged business asset. We help clients use their brand to grow – telling powerful stories around their value and differentiation.

Proven in
Private Equity

Private equity-backed portfolio company brands are often underdeveloped. They may struggle to explain their value or differentiate themselves. They may also focus on the tactical (How it works) rather than the strategic (Why it matters), or have a disconnect in story-telling between sales and marketing.

Our clients need to balance the priorities of near-term growth with their longer-term positioning for a successful exit. Our focus is to help companies define their brands, engage their markets, grow the business, and increase stakeholder returns.

HOW WE DO IT

Sustena Brand Playbook

Foundational Positioning and Messaging

A rigorous, process-driven research approach to identify the unique market space and clear core messaging to build a consistent and concise brand platform.

Naming & Brand Architecture

Navigating subjective and objective considerations to develop a new name that will support a company/product’s strategy as well as offer a logical URL and trademark as required.