Preparing for a looming COVID-19 backlog crisis
With a proven track record of helping clients make their Service Supply Chain more efficient and profitable, OnProcess saw a looming maintenance backlog threat on the horizon for its client base due to COVID-19, but they also saw an opportunity to address industry disruption. For OnProcess, this presented the opportunity to educate the market further and drive new leads for the business. To assist in this, OnProcess turned to Sustena to quickly create a timely awareness campaign to capture this moment, including video, thought leadership, informational webinars, and outreach programs to support and follow up on this looming crisis.
The infographics we created spoke to the ramifications of the COVID-19 backlog crisis in a way that was visually appealing and easy to understand.
Clients needed to be educated on looming threats within the supply chain.
We developed core COVID-19-based messaging to address timely issues.
Due to industry disruptions from COVID-19, they needed a new way to connect with their clients and nurture leads.
We designed a sales nurturing program to run and measure a targeted campaign pre and post-webinar launch.
The campaign needed to have legs to address other educational needs.
We created timely thought leadership through a COVID-19 point-of-view paper, video assets, informational webinars, and thought leadership one-sheets.