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ProCare
Developing one unified message and an updated brand for multiple platforms to leverage.

ProCare Logo
Overview

Procare is the No.1 name and brand in child care software. Used by more than 30,000 child care organizations across the country, the company made a number of strategic acquisitions over the past few years and needed a clear, unified message to combine Procare’s 30 year market leadership with the value of the newly acquired platforms.

By aligning the products within a clear brand architecture and updating the visual brand with a more modern look, Procare was able to go to market with a compelling new story about their broader business value.

Private Equity Backed
Sector
  • Child Care Management
  • Software
  • Deliverables
  • Positioning & Messaging
  • Visual Brand Development
  • Brand/Product Architecture
  • Branded Business Tools
  • ProCare

    By adopting the tagline, ‘Connected and in Control’ – the new Procare brand reinforces the benefit they offer owners of child care businesses – to further their mission of enriching children’s lives.

    Case Study Illustration
    Case Study Illustration
    Case Study Illustration

    When we were looking to reinvigorate and evolve our 25+ year brand, we turned to Sustena. Their proven methodology and deep insights into the our industry led us to an end-product that resonated with our customers, future advocates and within our company itself. Sustena’s work provided us with a foundation that we continue to build upon and positioned us for future growth.
    Michelle Burrows
    Chief Marketing Officer

    Case Study Illustration
    01
    Problem

    Align multiple products from recent acquisitions.

    Solution

    Develop a clear brand architecture and positioning that encapsulates the value of the entire organization while leaving room for each product to differentiate themselves.

    02
    Problem

    In a rapidly growing competitive landscape filled with innovative start ups how does a 30-year stalwart, but tired, brand compete?

    Solution

    Make Procare’s long legacy in the childcare space into a virtue and emphasize the comprehensive control and trust the evolved business can bring to child care businesses.

    03
    Problem

    Cutting through the noise in the market.

    Solution

    Creating a vibrant new evolution of the visual brand that would catch prospects’ attention in marketing materials and events to share the new messaging.

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