Crafting a compelling brand platform for market leadership
For mid to large food, beverage, and CPG manufacturers, Redzone is the champion of the frontline worker, with a surprisingly simple and remarkably powerful solution to empower, engage, and energize the frontline. Since 2014, the company has been refining its platform, balancing its growth and impact, and fervently standing behind its unique people-centric mission. With a renewed commitment to increasing awareness, growing market leadership, and targeting enterprise leaders, Redzone engaged Sustena to lead the charge in developing a compelling, new brand platform.
The Redzone logo was designed with teamwork in mind. Each letter is composed of geometric shapes that stand alongside one another to tell a story.
Since we launched the new Redzone brand in March of 2022 we have seen measurable success across key KPIs. By harnessing the power of the connected worker, we’ve noted a 60% jump in website traffic, an uplift in press pickups, and an impressive increase in new enterprise business. This rebrand has provided us with the momentum to meet many of our 2022 goals well ahead of schedule.” Claudine BianchiSVP Global Marketing
Due to a changing landscape and newly emerging competitors, Redzone needed to differentiate itself from other workforce solutions.
We developed an updated message platform to speak to Redzone’s core strengths and key points of differentiation.
New clients had a limited awareness of their solution, and their messaging was unclear and complex.
Our foundational brand strategy efforts, website, and sales and marketing infrastructure aimed to educate clients on Redzone’s core offerings.
Their visual branding needed an update to reflect their human-focused approach.
We updated their logo to reflect their emphasis on teamwork, community, and dignity, showing images of front line workers using Redzone’s tool in conjunction with the logo.