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Industry News: Zara’s new logo may be the future of branding

Crafting a typographic logo is an art. Kerning, ascenders, descenders, bowl arc, and bar height…

Entrepreneur Article: Have a Plan, Not a Dream

It’s inevitable - With a new year comes new goals. Whether it be a personal…

A Simple 3-Step Process to Achieving Greatness

The Entrepreneur article linked below looks to simplify the ever daunting task of "achieving greatness".…

A Simple 3-Step Process to Achieving Greatness

The Entrepreneur article linked below looks to simplify the ever daunting quest of "achieving greatness."…

Entrepreneur Article: The First Thing You Should Do When Building Your Brand (Hint: It Isn’t Pick Out a Logo)

At Sustena Group, we believe totally in the life of the brand. Brands are not…

MarketingTech Article: How to unlock your brand’s visual identity

In the article linked below MarketingTech's Mark Jones sits down with Shutterstock's senior VP, Grant…

MarketingTech Article: How to unlock your brand’s visual identity

In the article linked below MarketingTech's Mark Jones sits down with Shutterstock's senior VP, Grant…

Industry News: Coca-Cola Wiped Its Social Media Accounts

Sustena Senior Director, Bryan Jenkins, recently published an article But it's just a logo... addressing the importance…

But it’s just a logo…

We already know what a brand is, and what it’s supposed to do and how…

Industry News: Kroger Isn’t Playing Around

Our Sustena team is made up of b2b brand experts, so this recent move by…

Industry Article: Localizing Your Global Brand: 3 Elements to Consider

There is often much discussion surrounding brand translation and the audience perception of said brand(s).…

Marketing Week Article: Marketing budgets rise at weakest pace in nearly three years

In almost any company or organization, each internal team has some level of belief that…

Press Release: Sustena Positions RiverStone As Premier Insurance Business

RiskSmart Run-Off® Solutions Sets Industry Standard for Integrity and Professionalism New York, NY – October…

5 Common Sins That Make a BAD Infographic

If you take a look around the web, you can’t go far without running across…

AMA Article: 4 Pitfalls of Storytelling and How to Avoid Them

At the heart of all good brands is their ability to tell a cohesive story.…

Industry News: WarnerMedia Consolidates U.S. Media Business With Omnicom’s Hearts & Science

Brand consolidation can be a trying time for brands and the companies behind said brands.…

Industry News: Weight Watchers Becomes WW Inc.

Weight Watchers International recently rebranded to WW Inc. This move from the health and wellness…

Infographics are the King’s Crown

“There’s something almost quite magical about visual information. It’s effortless. It literally pours in. If…

Creating and Managing Memorable Brands

At Sustena Group, we believe in the life of the brand. A company's brand unifies…

Industry News: Just Call Us Dunkin’

Our colleague Stephen Strigle has recently been working on a content series regarding brands and…

8 Tenets to Go-to-Market Success

We all intuitively know that having a clear value proposition, more brand awareness or a…

Branding in M&A

A merger or acquisition can transform a company, but so many fail. One often overlooked…

Increasing the Value of Portfolio Investments

A famous print ad for McGraw Hill once stated, I don’t know who you are.…

Brand Announcement: Acclara Solutions

Sustena Group Introduces a New Brand – Acclara Solutions, Contributing to the Company’s Enterprise Value…

Launch of Digital Accuiti Diagnostic Tool

Today Sustena announces the digital launch of its Accuiti diagnostic tool, opening up the ability…

Bryan Jenkins Joins Sustena

Award-Winning Brand Strategist and Creative Joins Sustena as Senior Director Sustena is happy to welcome…

Infinia ML is transforming Fortune 500 companies using advanced machine learning to reduce costs, increase efficiency, and uncover new breakthroughs.

Read about their new brand.

M&A can transform a company, but one often overlooked piece is considering how the brands come together. Read our guide to branding and M&A:

Branding in M&A

How do Brand, Sales, and your Go-to-Market approach impact your business? How can your business benefit by improving these areas and what do you risk if you don’t?

8 Keys to GTM Success.

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