Brenna Garratt on Corporate Carve-Outs
There are times when it makes sense for a specific part of a company to become its own entity. When this occurs, PE firms execute a Carve-Out strategy. Both a challenging and effective solution, this initiative is complex and involves the creation and migration of countless components and data points. Brenna Garratt and Bryan Jenkins […]
Bryan Jenkins discusses Downstream Touchpoints
Bryan Jenkins, Vice President of Sustena, elaborates on the downstream effects of brand creation.
The Value of Naming for B2B Brands
All too often at Sustena we see B2B brands mismanage the brand-building process. And while these displays of mismanagement usually occur at disparate ends of the spectrum, they have similar negative effects on brand health & development. At one end of this spectrum, brands under-leverage and undervalue the power of branding as it relates to […]
The Necessity of Branding after M&A
Where Mergers & Acquisitions create opportunities — increased product offerings, market diversification, centralized process control — they are counteracted by internal imbalances and the difficulties that accompany marrying brands together. As such, there must be a commitment to brand-building as part of all M&A deals. While “mergers” and “acquisitions” connote different legal meanings and outcomes, […]
Accuiti, an Introduction
Helping B2B brands find compelling ways to tell their story excites us and we relish in the opportunity to show clients that a healthy brand is a core component to building a strong balance sheet. But how do you quantify “strong brand = stronger balance sheet”? At a Sustena firm-level the answer is: “In the […]
Press Pause on your Public Image
How much time do you spend thinking about the brands you interact with on a daily basis? All of these brands possess a quality or strength that draws you to them (convenience, habit, mission, etc.) Whether those brands have existed for 100 years or 100 days, that strength that draws you to them was cultivated […]
Brand Strength – Its Effect on PE Deal Sourcing
According to Business Insider, the average private equity firm evaluates 80 opportunities before investing in one. This means that your brand needs to stand out amongst 79 competitors to source a single private equity deal. Think of this process as a recruiter evaluating resumes for a position at their company and your brand is a […]
The Power of Branding During Slow Times
A slow business cycle does not have to mean an unproductive one. It is in slow times that the best companies focus attention internally to evaluate and strengthen key parts of their business, including their brand. A slower cycle provides breathing room to ask: how could we tell a more engaging story around our value […]
