Infinia ML

Building a transformative Machine Learning brand


An investment from Carrick Capital Partners brought together machine learning luminary Larry Carin, successful AI entrepreneur Robbie Allen, and former Accenture Operations Group CEO Mike Salvino to form a machine learning company focused on transforming Fortune 500 companies by delivering lower costs, greater efficiency, and breakthroughs. The company needed to build their brand from the ground up with a new name, positioning, visual brand, materials, and go-to-market strategy.

Private Equity

  • Private Equity Backed


  • Machine Learning


  • Positioning & Messaging
  • Company Name
  • Visual Brand Development
  • Branded Business Tools
  • Website Development
  • Go-to-Market Strategy & Planning
Infinia ML
The new company was named Infinia ML with the tagline ‘Redefining Possible’ to express the boundless possibilities of machine learning. The brand focused on Larry and the other brilliant data scientists turning the unimaginable into business results.

Sustena has been our go-to for branding help and strong strategic thinking since day one of our company, giving us a platform to tell our story as a business – everything from our positioning, our visual look, and even our name. Sustena's work is a fundamental part of our company DNA. As we’ve continued to grow and evolve as a business, they’ve helped us expand and evolve our messaging to match.

James Kotecki

VP Marketing & Communications, Infinia ML



As three industry professionals came together, a new name was needed.


Infinia ML was born based on the infinite possibilities the company’s machine learning techniques could provide their clients.



As a completely new startup in an emerging space, the company needed a clear point of differentiation.


Our research pointed to the talented data scientists within the company as the true differentiator, and so the brand focused on their credentials, backgrounds, and passions, bringing the team to life.



The company needed to find ways to raise awareness and share their unique story to the market.


We developed a new site, core sales materials, thought leadership infographics, and a Go-to-market strategy to help the company get its marketing efforts off the ground.


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