OnProcess

Preparing for a looming COVID-19 backlog crisis

OVERVIEW

With a proven track record of helping clients make their Service Supply Chain more efficient and profitable, OnProcess saw a looming maintenance backlog threat on the horizon for its client base due to COVID-19, but they also saw an opportunity to address industry disruption. For OnProcess, this presented the opportunity to educate the market further and drive new leads for the business. To assist in this, OnProcess turned to Sustena to quickly create a timely awareness campaign to capture this moment, including video, thought leadership, informational webinars, and outreach programs to support and follow up on this looming crisis.

Private Equity

Private Equity Backed

Sector

Logistics and Supply Chain

Deliverables

Internal Data Gathering
Developed COVID-19-Based Key Messages
Wrote & Designed a COVID-19-based Point-of-View Paper
Video Production
Designed Sales Nurturing Program
Edited a Webinar for Post-Event Distribution
Developed Thought-Leadership Content

OnProcess

The infographics we created spoke to the ramifications of the COVID-19 backlog crisis in a way that was visually appealing and easy to understand.

PROBLEM

Clients needed to be educated on looming threats within the supply chain.

SOLUTION

We developed core COVID-19-based messaging to address timely issues.

PROBLEM

Due to industry disruptions from COVID-19, they needed a new way to connect with their clients and nurture leads.

SOLUTION

We designed a sales nurturing program to run and measure a targeted campaign pre and post-webinar launch.

PROBLEM

The campaign needed to have legs to address other educational needs.

SOLUTION

We created timely thought leadership through a COVID-19 point-of-view paper, video assets, informational webinars, and thought leadership one-sheets.

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OnProcess

Private Equity

Sector

Deliverables

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