Syndigo

Disrupting the industry with a comprehensive platform play

OVERVIEW

Syndigo is a comprehensive technology platform for brands, retailers, manufacturers, and distributors for managing product content and data. Having grown from acquisition, Syndigo had an incredible platform capturing the best parts of recognized software solution categories (PIM, MDM, DAM) and combining them into something new. Syndigo needed a clear story to capture the value of the unique combination of capabilities it brought to the table: powering commerce by enabling the continual flow of data and content throughout the entire commerce ecosystem.

Private Equity

  • Private Equity Backed

Sector

  • Information Technology & Services

Deliverables

  • Positioning & Messaging
  • Visual Brand Development
  • Branded Business Tools
  • Targeted Message Training
  • Website Development
  • Brand Launch Video
  • Brand Launch Planning
  • Content Development
Syndigo
Their new descriptor line, The Active Content Engine, is a term Syndigo uses to define its unique space in the market.

01

PROBLEM

Their technology platform is incredibly comprehensive, which complicated their brand narrative.

SOLUTION

We clarified core messaging that speaks to the comprehensive nature of the solution while also honing in on its key benefits.

02

PROBLEM

Their visual brand needed an update to speak to their digital-first approach.

SOLUTION

We brightened the color palette to represent a more vibrant, digital-first brand that’s headed into the future while keeping its green and blue colors to acknowledge the company’s rich history.

03

PROBLEM

Despite being an industry leader for decades, they needed to carve out a new, differentiated position in the marketplace.

SOLUTION

The tagline Products move when content flows™, gets to the core value of Syndigo’s offering, helping clients drive greater sales

LIKE WHAT YOU SEE

Have a company that needs help?

Related Case Studies

Get in Touch

See the real impact of better brand positioning in our upcoming webinar.
June 25 | 1:00-1:30 pm ET