Gener8

Owning white space in biotech innovation

OVERVIEW

Gener8 provides end-to-end guidance and solutions to help biotech innovators get their ideas from concept to consumer. With 20 years of experience, talented engineers across multiple disciplines, and an integrated process, Gener8 offers innovators a one-stop shop to get their device to market quickly. After continued expansion, including a series of acquisitions, Gener8 needed to reimagine its brand narrative and positioning to encompass the collective value of its new, end-to-end offerings.

Private Equity

Private Equity Backed

Sector

Engineering Services

Deliverables

White Space Opportunity
Positioning & Messaging
Visual Brand Development
Targeted Message Training
Branded Business Tools

Gener8

The new tagline, Momentum to Market, addresses a core need of Gener8’s clients to innovate and iterate quickly, demonstrating a timely return on their investment funds.

PROBLEM

The organization needed to differentiate itself from other commercialization partners in the space.

SOLUTION

We developed a white space analysis and updated messaging that emphasized Gener8’s valued guidance, expertise, and end-to-end solutions.

PROBLEM

The organization struggled with describing its role in product development and innovation.

SOLUTION

Gener8’s new messaging makes the client the hero in their own journey through positioning Gener8 as the ‘guide.’

PROBLEM

The visual brand needed an update to reflect the innovative, adventurous spirit of Gener8 and its clients.

SOLUTION

The new wordmark is clean and modern. The smooth, fluid lines allude to the seamless connection through each stage of product development that Gener8 offers its clients.

LIKE WHAT YOU SEE

Gener8

Private Equity

Sector

Deliverables

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