Great projects begin with great project managers
You can assemble a top-tier team with deep subject matter expertise, but without a great project manager to lead, coordinate, and drive execution, even the most promising project can quickly lose momentum or fail altogether. At Sustena, we grow project managers who can not only lead effectively but can be dropped into any type of […]
How to evaluate the strength of your B2B brand
For B2B companies navigating competitive markets, a strong brand isn’t just a nice-to-have; it’s a strategic asset and a growth driver.
How to choose the right name for your business: a structured approach
Navigate the process of choosing the right name for your business with greater objectivity and choose a name that supports long-term growth.
Should you rename your business? Key considerations before making the leap
Make an informed decision about whether renaming your business is the right move for your strategy and brand.
What message does your visual brand send about your business?
Whether companies realize it or not, visual design affects audience perception. Discover how to align these elements with your brand message using the CRUD framework: Credible, Relevant, Understandable, and Distinctive.
Why cutting your brand budget now is the fastest way to fall behind
In times of economic uncertainty, cutting your brand budget may seem wise—but it’s a costly mistake. History shows that companies maintaining brand investment during downturns gain market share, build trust, and emerge stronger. Discover why brand consistency is your greatest asset in a crisis and why inaction is the real risk.
Navigating M&A branding in private equity
Explore how private equity firms can strategically manage branding during mergers and acquisitions. Learn best practices for platform plays, carve-outs, and roll-ups to ensure brand alignment and maximize portfolio value.
The most underrated brand launch tactic
Discover the pivotal role of internal brand launch ceremonies in successful rebranding. Learn how these events foster employee engagement, align organizational culture, and ensure a smooth transition to your new brand identity.
5 ways to fail-proof your rebrand
Ensure your rebrand’s success with five essential rollout strategies. From setting internal communication plans to centralizing brand assets, these tactics help maintain brand consistency and employee alignment during transition.
Ensure your return on brand investment
Explore how strategic branding can drive financial performance in PE-backed companies. Understand branding’s impact on organic growth, talent retention, and valuation, and learn how to measure its ROI effectively.
