Navigating M&A branding in private equity
When initiating a platform play, carve-out, or roll-up, private equity firms need to assess the potential effects on the portfolio company’s brand. As private equity firms evolve their portfolios through mergers and acquisitions (M&A), they often use certain strategies to improve efficiency, unlock value, and tap into new market opportunities. For the portfolio companies involved, […]
The most underrated brand launch tactic
Understanding the importance of a rebranding ceremony As the foundation of a new brand comes together and teams work toward its unveiling, considerable focus is placed on the external launch and rollout. Deep in the trenches of checklists and launch timelines, it is easy to forget that rebranding is a transformative journey that redefines a […]
Five ways to fail-proof your rebrand
Five roll-out tactics to employ during your branding project to ensure the next phase goes smoothly and your new brand is built to last. By Jillian Haynes, Senior Director, Creative Services Branding efforts can feel like a massive undertaking, from finding the right partner and budgeting to rounds of revisions and final approval. Achieving a […]
Ensure your return on brand investment
How successful PE-backed companies can leverage brand for greater financial impact By Brenna Garratt and Bryan Jenkins Explore how companies can enhance financial performance by strategically leveraging brand, showcasing its influence on organic growth, talent retention, and valuation. Many leaders sense branding is important, but some struggle to measure its impact. Still, brand can have […]
Brand Architecture: choosing the best model to boost business
Clear brand architecture differentiates your offerings and enhances customer understanding. By Ryan Paul, Principal and Creative Director What is brand architecture? Brand architecture is the hierarchal structure of a company’s externally-facing products and services and their relationship to the parent company. It’s an organizational tool that provides logic and definition, helping audiences understand […]
10 signs that it’s time for a rebrand
Is your company struggling to reach the next level despite having great products or services? It might be time to consider a rebrand. In “10 Signs That It’s Time for a Rebrand,” Ryan Paul, Principal and Creative Director at Sustena Group, outlines key indicators that your brand may need a refresh. These signs include inconsistent employee descriptions of the company, an outdated brand identity, an irrelevant company name, shifts in business strategy, lack of differentiation from competitors, brand confusion due to diversification, inadequate sales support tools, negative public perceptions, a visual identity that doesn’t translate well digitally, and challenges in attracting top talent. Recognizing these symptoms can help you determine if a rebrand is necessary to align your company’s image with its current goals and values.
Spotlight on Sustena’s visual brand process
See Sustena in action from ideation to execution. The brand development process for Cadiz Inc., a water solutions innovator, begins with a compelling brand position and purpose and becomes a modern, revolutionary visual brand. Our approach relies heavily on research, design, and positioning to develop an impactful brand. This video was shown during the [AWS […]
Brenna & Bryan on Roll-Ups
A common strategy that PE firms execute to create greater value for their businesses and investors is to bring two or more complementary portfolio companies together. Successfully executing a Roll-Up is to have command of and partners to help with the many moving parts need to happen both quickly and with stellar quality. Brenna Garratt […]
Bryan Jenkins’ advice on Roll-Ups
As one of Sustena’s biggest areas of focus at the moment, Bryan Jenkins, Vice President of Sustena, speaks about his experience with Roll-Ups while offering some key advice: Start early!
Brenna Garratt’s Advice on Roll-Ups
Brenna Garratt, Sustena CEO, shares some advice on the complexity of Roll-Ups and how to best utilize your seat at the table when creating a new business.
