Should you rename your business? Key considerations before making the leap
Make an informed decision about whether renaming your business is the right move for your strategy and brand.
What message does your visual brand send about your business?
Whether companies realize it or not, visual design affects audience perception. Discover how to align these elements with your brand message using the CRUD framework: Credible, Relevant, Understandable, and Distinctive.
Why cutting your brand budget now is the fastest way to fall behind
In times of economic uncertainty, cutting your brand budget may seem wise—but it’s a costly mistake. History shows that companies maintaining brand investment during downturns gain market share, build trust, and emerge stronger. Discover why brand consistency is your greatest asset in a crisis and why inaction is the real risk.
Navigating M&A branding in private equity
Explore how private equity firms can strategically manage branding during mergers and acquisitions. Learn best practices for platform plays, carve-outs, and roll-ups to ensure brand alignment and maximize portfolio value.
The most underrated brand launch tactic
Discover the pivotal role of internal brand launch ceremonies in successful rebranding. Learn how these events foster employee engagement, align organizational culture, and ensure a smooth transition to your new brand identity.
5 ways to fail-proof your rebrand
Ensure your rebrand’s success with five essential rollout strategies. From setting internal communication plans to centralizing brand assets, these tactics help maintain brand consistency and employee alignment during transition.
Ensure your return on brand investment
Explore how strategic branding can drive financial performance in PE-backed companies. Understand branding’s impact on organic growth, talent retention, and valuation, and learn how to measure its ROI effectively.
Brand Architecture: choosing the best model to boost business
Discover how strategic brand architecture can clarify your offerings, enhance customer understanding, and drive business growth. Explore five key models—Branded House, Sub-Brand, Endorsed, House of Brands, and Hybrid—to determine the best fit for your company’s goals.
10 signs that it’s time for a rebrand
Is your company struggling to reach the next level despite having great products or services? It might be time to consider a rebrand. In “10 Signs That It’s Time for a Rebrand,” Ryan Paul, Principal and Creative Director at Sustena Group, outlines key indicators that your brand may need a refresh. These signs include inconsistent employee descriptions of the company, an outdated brand identity, an irrelevant company name, shifts in business strategy, lack of differentiation from competitors, brand confusion due to diversification, inadequate sales support tools, negative public perceptions, a visual identity that doesn’t translate well digitally, and challenges in attracting top talent. Recognizing these symptoms can help you determine if a rebrand is necessary to align your company’s image with its current goals and values.
Spotlight on Sustena’s visual brand process
See Sustena in action from ideation to execution. The brand development process for Cadiz Inc., a water solutions innovator, begins with a compelling brand position and purpose and becomes a modern, revolutionary visual brand. Our approach relies heavily on research, design, and positioning to develop an impactful brand. This video was shown during the [AWS […]
