Great projects begin with great project managers

Project Managers

You can assemble a top-tier team with deep subject matter expertise, but without a great project manager to lead, coordinate, and drive execution, even the most promising project can quickly lose momentum or fail altogether. At Sustena, we grow project managers who can not only lead effectively but can be dropped into any type of […]

Why cutting your brand budget now is the fastest way to fall behind

In times of economic uncertainty, cutting your brand budget may seem wise—but it’s a costly mistake. History shows that companies maintaining brand investment during downturns gain market share, build trust, and emerge stronger. Discover why brand consistency is your greatest asset in a crisis and why inaction is the real risk.

Navigating M&A branding in private equity

Explore how private equity firms can strategically manage branding during mergers and acquisitions. Learn best practices for platform plays, carve-outs, and roll-ups to ensure brand alignment and maximize portfolio value.

The most underrated brand launch tactic

brand launch visualization

Discover the pivotal role of internal brand launch ceremonies in successful rebranding. Learn how these events foster employee engagement, align organizational culture, and ensure a smooth transition to your new brand identity.

5 ways to fail-proof your rebrand

The word "rebrand" shown in a stylized design

Ensure your rebrand’s success with five essential rollout strategies. From setting internal communication plans to centralizing brand assets, these tactics help maintain brand consistency and employee alignment during transition.

Ensure your return on brand investment

Explore how strategic branding can drive financial performance in PE-backed companies. Understand branding’s impact on organic growth, talent retention, and valuation, and learn how to measure its ROI effectively.