In the world of technology, an industry focused on continuous change and improvement, the biggest challenge for B2B tech brands is consistency. While this may seem paradoxical, Aanandita Bhatnagar highlights this need for consistency in her article “The Rise of the B2B Tech Brand”.
As B2B consumers are becoming increasingly autonomous, B2B tech brands must cut through the omnipresent clutter that lingers in the technology space to communicate a unified and authentic brand image. Read Bhatnagar’s article linked below to learn more about her three-step process for building a consistent B2B tech brand that encourages trust and loyalty from consumers.
Find more from Bhatnagar here.