Sustena Group Logo
Article Summary

What Brand Marketing and Anchovies Have in Common

Anchovies and B2B brand building? What could possibly be the connection between the salty canned forage fish and B2B companies? David Dodd marries these seemingly disparate items with great tact in his article, “What Brand Marketing and Anchovies Have in Common”.

Dodd analogizes a common amateur chef mistake, foregoing anchovies while following a recipe - a mistake that alters the taste and texture, leaving the final dish wanting - to the effects of overlooking B2B brand building, as it relates to long term growth and revenue generation. Just as anchovies can prove vital to the taste and texture of a final dish, B2B brand-building is the ingredient that makes marketing materials "tasty" and leaves clients and prospects alike coming back for more.

Find more from Dodd here.

Share this
Share on Twitter Share on Facebook Share on LinkedIn


Article Summary

The Rise of the B2B Tech Brand

In the world of technology, an industry focused on continuous change and improvement, the biggest challenge for B2B tech brands is consistency. While this may …

Original Content

Press Pause on your Public Image

How much time do you spend thinking about the brands you interact with on a daily basis? All of these brands possess a quality or strength that draws you to th…

Article Summary

Build a Culture to Match Your Brand

Building a succinct brand/culture connection for your organization can be difficult, but the most successful brands match their internal organizational goals w…