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Looking at the world of private equity through the perspective of brand.

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Why Human Psychology Still Matters in B2B Marketing

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Build a Culture to Match Your Brand

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Understanding the “Non-Rational” Dimensions of B2B Buying

While brand development is not necessarily formulaic (branding sits somewhere between art and science) the majority of what we discuss here at Sustena can be c…

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The Brand Driven CEO

For most companies, its single most valuable asset is its brand. So why is it that companies often overlook the power of branding and the brand development pro…

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Press Pause on your Public Image

How much time do you spend thinking about the brands you interact with on a daily basis? All of these brands possess a quality or strength that draws you to th…

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Brand Strength - Its Effect on PE Deal Sourcing

According to , the average private equity firm evaluates 80 opportunities before investing in one. This means that your brand needs to stand out amongst 79 competitors to s…

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The Power of Branding During Slow Times

A slow business cycle does not have to mean an unproductive one. It is in slow times that the best companies focus attention internally to evaluate and strengt…

Accuiti Series

An Introduction

Helping B2B brands find compelling ways to tell their story excites us and we relish in the opportunity to show clients that a healthy brand is a core componen…

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What Brand Marketing and Anchovies Have in Common

Anchovies and B2B brand building? What could possibly be the connection between the salty canned forage fish and B2B companies? David Dodd marries these seemin…

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The Necessity of Branding after M&A

Where Mergers & Acquisitions create opportunities -- increased product offerings, market diversification, centralized process control -- they are counteracted …

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The Rise of the B2B Tech Brand

In the world of technology, an industry focused on continuous change and improvement, the biggest challenge for B2B tech brands is consistency. While this may …

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How Data Protection Affects Brand Reputations

Brands are a public statement of an organization’s commitment to consumers. And while we often speak to things that are inherently brand-centric -- value propo…

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The Value of Naming for B2B Brands

All too often at Sustena we see B2B brands mismanage the brand-building process. And while these displays of mismanagement usually occur at disparate ends of t…

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The Role of Marketing in Customer Success

Branding and marketing professionals are tasked with communicating a brand’s value and point of differentiation, in turn creating a compelling story for consum…

Sustena at SBI Studio

Brenna & Bryan on Roll-Ups

A common strategy that PE firms execute to create greater value for their businesses and investors is to bring two or more complementary portfolio companies to…

Sustena at SBI Studio

Bryan Jenkins' advice on Roll-Ups

As one of Sustena’s biggest areas of focus at the moment, Bryan Jenkins, Vice President of Sustena, speaks about his experience with Roll-Ups while offering so…

Sustena at SBI Studio

Brenna Garratt's Advice on Roll-Ups

Brenna Garratt, Sustena CEO, shares some advice on the complexity of Roll-Ups and how to best utilize your seat at the table when creating a new business.

Sustena at SBI Studio

Brenna Garratt on Corporate Carve-Outs

There are times when it makes sense for a specific part of a company to become its own entity. When this occurs, PE firms execute a Carve-Out strategy. Both a …

Sustena at SBI Studio

Bryan Jenkins discusses Downstream Touchpoints

Bryan Jenkins, Vice President of Sustena, elaborates on the downstream effects of brand creation.

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Blackstone Hires Droga5 Chief Strategy Officer Jonny Bauer To Lead A New Brand Initiative

With nearly $650B assets under management, Blackstone sits atop the rapidly growing alternative investment industry. So what interest does the alternative inve…