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Brands drive
strategic growth.

By the numbers
Years Working
in Private Equity
Equity Partnerships
Portfolio Company
New Brand Names
Developed to Date
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Randall Reilly
Synthesizing a multi-faceted business into one common story  
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Applied Pathways
Evangelizing a new approach in a traditional space
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Personalized Medication Management to Advance Patient Health at Every Step

Brands are often an underleveraged business asset. We help clients use their brand to grow – telling powerful stories around their value and differentiation.

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Proven in
Private Equity

Private equity-backed portfolio company brands are often underdeveloped. They may struggle to explain their value or differentiate themselves. They may also focus on the tactical (How it works) rather than the strategic (Why it matters), or have a disconnect in story-telling between sales and marketing.

Our clients need to balance the priorities of near-term growth with their longer-term positioning for a successful exit. Our focus is to help companies define their brands, engage their markets, grow the business and increase stakeholder returns.

See some of our PE-backed collaborations
How we do it

Sustena Brand Playbook

Foundational Positioning and Messaging

A rigorous, process-driven research approach to identify the unique market space and clear core messaging to build a consistent and concise brand platform.

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Naming & Brand Architecture

Navigating subjective and objective considerations to develop a new name that will support a company/product’s strategy as well as offer a logical URL and trademark as required.

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Strategic Creative and Brand Infrastructure

Bringing a brand concept to life visually in unique, ownable ways that help fully realize the business’s strategy, positioning and messaging.

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Go-to-Market Brand Activation

Integrated, multichannel brand activation programs to introduce a new or newly evolved business and brand to meet growth objectives.

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Our propriertary diagnostic to measure alignment around key drivers of growth.

Learn about Accuiti
Employer Branding

Unlock meaningful growth in talent acquisition and retention.

Learn about Employer Branding
Our clients vary in size, stage, and industry, but they all came to us at a moment of change, looking to reframe their story to the market.
See examples of our work
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