Sustena Group Logo

Brands drive
strategic growth.

By the numbers
0
Years Working
in Private Equity
0
Private
Equity Partnerships
0
Portfolio Company
Collaborations
0
New Brands
Developed to Date
0
Value
Created
Teed & Brown Logo
Services
Teed & Brown
Repositioning and refreshing a leader in high-end lawn care in the Northeast
Acclara Logo
Healthcare
Acclara
Building a new brand that echoed the values of the business
Worksoft Logo
Technology
Worksoft
Expanding a successful legacy to tell a broader story
WHAT WE DO

Brands are often an underleveraged business asset.
We help clients use their brand to grow – telling
powerful stories around their value and differentiation.

Services Page

Proven in
Private Equity

Private equity-backed portfolio company brands are often underdeveloped. They may struggle to explain their value or differentiate themselves. They may also focus on the tactical (How it works) rather than the strategic (Why it matters), or have a disconnect in story-telling between sales and marketing.

Our clients need to balance the priorities of near-term growth with their longer-term positioning for a successful exit. Our focus is to help companies define their brands, engage their markets, grow the business and increase stakeholder returns.

See some of our PE-backed collaborations
How we do it

Sustena Brand Playbook

Foundational Positioning and Messaging

A rigorous, process-driven research approach to identify the unique market space and clear core messaging to build a consistent and concise brand platform.

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Naming & Brand Architecture

Navigating subjective and objective considerations to develop a new name that will support a company/product’s strategy as well as offer a logical URL and trademark as required.

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Strategic Creative and Brand Infrastructure

Bringing a brand concept to life visually in unique, ownable ways that help fully realize the business’s strategy, positioning and messaging.

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Go-to-Market Brand Activation

Integrated, multichannel brand activation programs to introduce a new or newly evolved business and brand to meet growth objectives.

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Accuiti Logo

Accuiti is a diagnostic tool built to measure executive alignment around the performance of Brand, Sales, and Marketing, providing insight into the most elusive drivers for growth.

Learn about Accuiti
THE COMPANY WE KEEP
Our clients vary in size, stage, and industry, but they all came to us at a moment of change, looking to reframe their story to the market.
See examples of our work
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