in Private Equity
Developed to Date
Brands are often an underleveraged business asset.Services Page
We help clients use their brand to grow – telling
powerful stories around their value and differentiation.
Private equity-backed portfolio company brands are often underdeveloped. They may struggle to explain their value or differentiate themselves. They may also focus on the tactical (How it works) rather than the strategic (Why it matters), or have a disconnect in story-telling between sales and marketing.
Our clients need to balance the priorities of near-term growth with their longer-term positioning for a successful exit. Our focus is to help companies define their brands, engage their markets, grow the business and increase stakeholder returns.
Sustena Brand Playbook
A rigorous, process-driven research approach to identify the unique market space and clear core messaging to build a consistent and concise brand platform.
Navigating subjective and objective considerations to develop a new name that will support a company/product’s strategy as well as offer a logical URL and trademark as required.
Bringing a brand concept to life visually in unique, ownable ways that help fully realize the business’s strategy, positioning and messaging.
Integrated, multichannel brand activation programs to introduce a new or newly evolved business and brand to meet growth objectives.
Accuiti is a diagnostic tool built to measure executive alignment around the performance of Brand, Sales, and Marketing, providing insight into the most elusive drivers for growth.