Sustena Group Logo

Brands drive
strategic growth.

By the numbers
Years Working
in Private Equity
Equity Partnerships
Portfolio Company
New Brands
Developed to Date
RiverStone Logo
Igniting a premiere global financial services brand from a captive business to drive continued growth
Complia Health Logo
Complia Health
Establishing a parent brand for a global software provider for long-term and post acute care
Applied Pathways Logo
Applied Pathways
Evangelizing a new approach in a traditional space

Brands are often an underleveraged business asset. We help clients use their brand to grow – telling powerful stories around their value and differentiation.

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Proven in
Private Equity

Private equity-backed portfolio company brands are often underdeveloped. They may struggle to explain their value or differentiate themselves. They may also focus on the tactical (How it works) rather than the strategic (Why it matters), or have a disconnect in story-telling between sales and marketing.

Our clients need to balance the priorities of near-term growth with their longer-term positioning for a successful exit. Our focus is to help companies define their brands, engage their markets, grow the business and increase stakeholder returns.

See some of our PE-backed collaborations
How we do it

Sustena Brand Playbook

Foundational Positioning and Messaging

A rigorous, process-driven research approach to identify the unique market space and clear core messaging to build a consistent and concise brand platform.

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Naming & Brand Architecture

Navigating subjective and objective considerations to develop a new name that will support a company/product’s strategy as well as offer a logical URL and trademark as required.

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Strategic Creative and Brand Infrastructure

Bringing a brand concept to life visually in unique, ownable ways that help fully realize the business’s strategy, positioning and messaging.

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Go-to-Market Brand Activation

Integrated, multichannel brand activation programs to introduce a new or newly evolved business and brand to meet growth objectives.

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Accuiti Logo

Accuiti is a diagnostic tool built to measure executive alignment around the performance of Brand, Sales, and Marketing, providing insight into the most elusive drivers for growth.

Learn about Accuiti
Our clients vary in size, stage, and industry, but they all came to us at a moment of change, looking to reframe their story to the market.
See examples of our work
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Pariveda + Sustena Logos

News: Pariveda Acquires Sustena

Together, Pariveda and Sustena successfully solve complex business, brand and technology problems for our clients. This partnership will allow us to provide even more services that unite employees, attract customers and increase enterprise value. To learn more about the new partnership, review the Press Release.

Pariveda + Sustena Logos