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A rigorous, process-driven research approach to identify the unique market space and clear core messaging to build a consistent and concise brand platform.
Navigating subjective and objective considerations to develop a new name that will support a company/product’s strategy as well as offer a logical URL and trademark as required.
Bringing a brand concept to life visually in unique, ownable ways that help fully realize the business’ strategy, positioning and messaging.
Integrated, multichannel brand activation programs to introduce a new or newly evolved business and brand.
Align and amplify your key messages and brand experiences with the needs and values of your talent audience — unifying the voice of your brand across all constituencies: clients, investors, and talent.
WHAT WE SPECIALIZE IN
Business services and tech-enabled services companies are challenged to promote intangible services in a tangible way in order to stand out. We help them build their story around value only they can own.
Relevant Work
Tech-based businesses – whether software, hardware, or SaaS, they often struggle to elevate the conversation beyond features and functionality. We help technology companies brand the benefit of their solutions to have the right conversation with buyers.
Relevant Work
Technology and service providers in healthcare often deal with many different decision- makers and key audiences and need to ensure their offerings are relevant to each. We help healthcare organizations simplify their message in a targeted way that speaks to all stakeholders.
Relevant Work
Looking to evolve your brand?
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