Looking at the world of private equity through the perspective of brand.

With nearly $650B assets under management, Blackstone sits atop the rapidly growing alternative investment industry. So what interest does the...

Branding and marketing professionals are tasked with communicating a brand’s value and point of differentiation, in turn creating a compelling...

Brands are a public statement of an organization’s commitment to consumers. And while we often speak to things that are...

Anchovies and B2B brand building? What could possibly be the connection between the salty canned forage fish and B2B companies?...

In the world of technology, an industry focused on continuous change and improvement, the biggest challenge for B2B tech brands...

Building a succinct brand/culture connection for your organization can be difficult, but the most successful brands match their internal organizational...

While brand development is not necessarily formulaic (branding sits somewhere between art and science) the majority of what we discuss...

For most companies, its single most valuable asset is its brand. So why is it that companies often overlook the...

There is a common misconception that B2B branding and marketing are completely rational, and while B2B organizations are often more...