Teed & Brown —
Repositioning and refreshing a leader in high-end lawn care in the Northeast
Teed & Brown is a provider of lawn care services with clientele across areas of Connecticut and New York. As Teed & Brown looked to continue to grow their service areas and expand their offerings, they needed a refreshed, sharper positioning and more scalable visual brand in order to realize their objectives and set themselves apart in the highly competitive market.
As an expert lawn care business who believes in competing on service rather than pricing, it was important that they stay true to their roots of exceptional service and the highest level of expertise which we leveraged for their positioning and go-to-market strategy.
As a result of our research process and to signal change to existing customers while attracting interest and new clients, we evolved their logo and visual brand and positioned the business as an aspirational lifestyle lawn care brand.
Sustena was able to help us look at our business – where we've been and more importantly where we want to go. They helped us take an already successful brand and make it even sharper and geared for growth, especially with our visual brand and website. Overall, they're an excellent partner.”Chris BrownCEO/Founder Teed & Brown
Their brand identity was not broken but outdated, difficult to scale in a more digital environment and did not reflect the affluent clientele that Teed & Brown serves.
We evolved and refreshed their logo – kept some of the primary elements – overhauled their look & feel, website, uniforms and truck designs to a more sophisticated and modern look to appeal to their customer base.
While Teed & Brown had a sense of their ethos and were fairly well aligned internally, their value proposition was not easily communicated to their customers and prospects.
We positioned Teed & Brown as an aspirational lifestyle lawn care brand that would be accessible and relatable to homeowners, not a one size fits all service.
They’re considered ‘too expensive’ when competing as a commodity service.
We elevated Teed & Brown above the baseline service market with clear, well articulated positioning and messaging: that Teed & Brown competes on the best service, quality ingredients, and depth of knowledge which they have to – and do – live up to every time.