SFAA

Modernizing a nonpartisan trade association

OVERVIEW

The Surety & Fidelity Association of America (SFAA) is a nonprofit, nonpartisan trade association representing all surety and fidelity industry segments. They promote the value of surety and fidelity bonding and its vital protections through advocacy, outreach, promotion, and education. As a trade association covering a lot of ground in their advocacy work, they needed a modern visual brand that speaks to their active value.

Sector

Nonprofit/ Nonpartisan Trade Association

Deliverables

Visual Brand Development
Branded Business Tools

SFAA

The new SFAA logo presents a modern look of precision and sophistication. The angles in the letters reflect their attention to detail and the complex world of surety and fidelity bonding.

PROBLEM

SFAA needed to communicate its modern relevance in its visual storytelling as a legacy brand.

SOLUTION

The bold orange paired with a sophisticated navy helped move the brand forward while maintaining its gravitas.

PROBLEM

The organization wanted to expand its reach to broader audiences.

SOLUTION

With a sophisticated set of new key tools and templates, the brand was poised for expansion in its external communications.

PROBLEM

The nonprofit needed to bridge the gap between their initiatives and the creative elements they were using.

SOLUTION

We provided brand guidelines to create a consistent visual narrative across channels.

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SFAA

Sector

Deliverables

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