SFAA —
Modernizing a nonpartisan trade association
The Surety & Fidelity Association of America (SFAA) is a nonprofit, nonpartisan trade association representing all surety and fidelity industry segments. They promote the value of surety and fidelity bonding and its vital protections through advocacy, outreach, promotion, and education. As a trade association covering a lot of ground in their advocacy work, they needed a modern visual brand that speaks to their active value.
The new SFAA logo presents a modern look of precision and sophistication. The angles in the letters reflect their attention to detail and the complex world of surety and fidelity bonding.
SFAA needed to communicate its modern relevance in its visual storytelling as a legacy brand.
The bold orange paired with a sophisticated navy helped move the brand forward while maintaining its gravitas.
The organization wanted to expand its reach to broader audiences.
With a sophisticated set of new key tools and templates, the brand was poised for expansion in its external communications.
The nonprofit needed to bridge the gap between their initiatives and the creative elements they were using.
We provided brand guidelines to create a consistent visual narrative across channels.