Relay provides a new channel for companies to build more loyal and profitable relationships with their customers, combining personalized feeds of curated content delivered by text message. Relay’s platform dramatically outperforms other channels in terms of engagement its ability to drive desired customer actions, but both the company and their customers struggled to tell the larger story in a way that reflected its complete value and instead focused more on individual use cases.
Deliverables
Positioning & Messaging
Targeted Message Training
Visual Brand Evolution
Branded Business Tools
Relay
OVERVIEW
Relay offers a new B2C feed channel that combines the best attributes of outbound and inbound communications, allowing companies to build more valuable customer relationships by delivering timely, personalized, experiences.
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PROBLEM
Relay needed to differentiate itself from other customer engagement platforms, highlighting the ability of their feeds to deliver enhanced outcomes.
SOLUTION
Relay’s new tagline, “Better Journeys. Better Customers.” made a bold assertion in the market that customer journeys are about more than driving business outcomes. These journeys are about meeting customers where they are to create an outstanding experience with your company.
