Relay

Establishing a new channel for building customer relationships

OVERVIEW

Relay provides a new channel for companies to build more loyal and profitable relationships with their customers, combining personalized feeds of curated content delivered by text message. Relay’s platform dramatically outperforms other channels in terms of engagement its ability to drive desired customer actions, but both the company and their customers struggled to tell the larger story in a way that reflected its complete value and instead focused more on individual use cases.

Private Equity

Private Equity Backed

Sector

Personalized B2C Engagement Feeds

Deliverables

Positioning & Messaging
Targeted Message Training
Visual Brand Evolution
Branded Business Tools

Relay

Relay offers a new B2C feed channel that combines the best attributes of outbound and inbound communications, allowing companies to build more valuable customer relationships by delivering timely, personalized, experiences.

PROBLEM

Relay needed to differentiate itself from other customer engagement platforms, highlighting the ability of their feeds to deliver enhanced outcomes.

SOLUTION

Relay’s new tagline, “Better Journeys. Better Customers.” made a bold assertion in the market that customer journeys are about more than driving business outcomes. These journeys are about meeting customers where they are to create an outstanding experience with your company.

PROBLEM

The organization struggled to describe the value they delivered clients. Previous messaging was tactical and product-focused, rather than outcome-centric.

SOLUTION

Relay’s new messaging pulls the business value of the customers’ journey to the forefront – focusing on experiences that drive value for organizations and the loyalty these experiences create, for new customers and legacy champions.

PROBLEM

Relay has a consultative, partner-centric, approach in their engagement style, but was struggling to share this customer benefit in their messaging.

SOLUTION

We crafted a message for Relay that was cantered on their ability to transform customer relationships through partnering with their team of experts. In addition, we highlighted how their platform is quick, cost-effective, and requires minimal IT support to implement.

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Relay

Private Equity

Sector

Deliverables

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