RealTime

Clarifying the story for an industry leader following multiple acquisitions

OVERVIEW

RealTime had acquired two eClinical software providers – Devana, a cloud-based business development and data analytics platform, and Complion, an industry leader in eRegulatory solutions. These acquisitions, and RealTime’s organic product architecture growth over the years, had created challenges in clearly articulating the full breadth of the offering.

Private Equity

Private Equity Backed

Sector

Healthcare Technology

Deliverables

Positioning & Messaging
Brand/Product Architecture
Product Nomenclature System
Visual Brand Development
Tone of Voice
Content Development
Website Design Oversight
Targeted Message Training

RealTime

Sustena created the “RealTime eClinical Platform” to simplify the product architecture and buying journey for customers, partners, and other stakeholders – allowing them to familiarize themselves with the breadth and depth of the RealTime offering.

As we merged multiple companies, our future positioning became critically important for how we promoted our ‘why?’ and new offerings to customers. We are now primed for our next stage of growth.

Stephen Johnson

CEO, RealTime

PROBLEM

As clinical trials sites have rapidly consolidated into larger site networks, these conglomerates have been searching for a single platform to operate the business and research of clinical trials.

SOLUTION

RealTime’s new core message “Research at Scale” highlights their ability to support growth securely and effectively, enabling customers to manage the ever-changing complexities of clinical trials while handling the data and processes to deliver better outcomes.

PROBLEM

Years of organic product innovation had created a fractured visual language for the RealTime team, and with the acquisition of Devana and Complion, there was a need for unify the combined businesses with a new visual presence.

SOLUTION

Leveraging the learnings from 20+ interviews, Sustena reimagined a more confident, energetic, and innovative brand with a stronger perspective. The modular system lends itself to future growth and acquisition.

PROBLEM

The value that RealTime provides is the ability to source, stand up and execute modern-day clinical trials in an all-in-one eClinical platform – managing the business and research of clinical trials together.

SOLUTION

The new tagline, “Better Research. Better Business. Better Outcomes.” highlights this differentiation and points directly to the value that RealTime enables for their customers with its Platform.

LIKE WHAT YOU SEE

RealTime

Private Equity

Sector

Deliverables

As we merged multiple companies, our future positioning became critically important for how we promoted our ‘why?’ and new offerings to customers. We are now primed for our next stage of growth.

Stephen Johnson

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