Pariveda Solutions —
Evolving a brand narrative to speak to their core purpose
Pariveda isn’t your ordinary management consulting firm. Nearly 20 years ago, they centered their business on being a ‘people development firm’ – developing their teams to identify and solve complex, ambiguous challenges and serve as a true partner to clients. With such a unique mission, Pariveda was challenged in communicating external messaging that resonated with buyers. Additionally, they needed a memorable, bold visual brand that stuck out in a saturated market while also representing the amazing long term relationships they had with their clients.
Parivedas new tagline “Aligning Purpose, Realizing Potential” connects Pariveda’s people focused mission to its promise to clients – to work collaboratively with both to achieve their full potential.
With such a unique mission, it was difficult to properly convey their ‘why’ to new market prospects in a way that was concise.
We spent time with a number of internal and external members of Pariveda to understand if this mission was the real deal and we uncovered it was. Using the new tagline ‘Aligning Purpose, Realizing Potential, we helped Pariveda connect its internal people focus with their external focus on long term client relationships.
The management consulting space is an extremely saturated market and their former visual brand was not allowing them to stick out as much as they intended to.
We developed a color palette that is reflective of the ocean, while being bold, strong and differentiating. The “P” is stylized to connote a question mark, speaking to their inquisitive, problem-solving nature and their ability to solve ambiguous challenges.
Due to their holacratic organizational structure, Pariveda places emphasis on transparency and inclusion and wanted each cohort involved in the brand evolution journey.
From beginning to end of the engagement we assisted Pariveda in keeping all cohorts involved in our process from voting on visual brand directions to targeted message training sessions that described the importance behind brand and the new way to tell Pariveda’s story.