Gener8 —
Owning white space in biotech innovation
Gener8 provides end-to-end guidance and solutions to help biotech innovators get their ideas from concept to consumer. With 20 years of experience, talented engineers across multiple disciplines, and an integrated process, Gener8 offers innovators a one-stop shop to get their device to market quickly. After continued expansion, including a series of acquisitions, Gener8 needed to reimagine its brand narrative and positioning to encompass the collective value of its new, end-to-end offerings.
The new tagline, Momentum to Market, addresses a core need of Gener8’s clients to innovate and iterate quickly, demonstrating a timely return on their investment funds.
The organization needed to differentiate itself from other commercialization partners in the space.
We developed a white space analysis and updated messaging that emphasized Gener8’s valued guidance, expertise, and end-to-end solutions.
The organization struggled with describing its role in product development and innovation.
Gener8’s new messaging makes the client the hero in their own journey through positioning Gener8 as the ‘guide.’
The visual brand needed an update to reflect the innovative, adventurous spirit of Gener8 and its clients.
The new wordmark is clean and modern. The smooth, fluid lines allude to the seamless connection through each stage of product development that Gener8 offers its clients.