Jillian Haynes
Senior Director, Creative Services
As Sustena’s Senior Director, Creative Services, Jillian’s brand work spans strategy, project management, visual brand development, and implementation. A self-described jill-of-all-trades, Jillian’s branding superpower is approaching her craft through the dual lens of creativity and meticulous coordination, balancing the strategic and the tactical to ensure project success. She also leads Sustena’s Employer Branding efforts, helping companies harness their internal messaging to drive employee engagement, talent acquisition, and retention.
Favorite Brands
Why?
Brandless is a company that sells products like cleaning supplies, pantry staples, and home goods. They have been able to build a no-nonsense brand that emphasizes community, quality, and simplicity based on the idea of not having brand recognition. Their visual brand system is colorful, soothing, and looks premium yet approachable.