RETURN ON BRAND INVESTMENT – WEBINAR SERIES

Stand Out in the B2B Crowd

How to Improve Your Brand Positioning for Better Growth

“Thanks to our new positioning, within six months of brand launch, every other player in our industry copied what we did."

— Matt Kunish, EVP, Riverstone, Insurance

Growing B2B enterprises must win over talent, customers, and investors. They can do all this better and faster with the right brand positioning.

Power brands and the right positioning help:

engender deeper employee and customer loyalty (and reduce costs to acquire both)
increase revenue and margin through better alignment with prospects’ needs (with better pricing)
drive higher valuations among investors hunting for real market differentiation

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Get actionable ideas to elevate your brand positioning for growth:

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Leveraging brand for greater financial impact

Looking to evolve your brand?