More than 4.5 million people in America quit their jobs in November 2021 — the most in two decades of tracking. 1
The needs and priorities of the workforce have evolved.
Workers are speaking with their actions and are seeking purpose-driven work.
The Employer Brand Playbook

We develop and launch employer brands that drive employee loyalty and satisfaction.

Evaluating alignment in key areas of your business that impact loyalty, engagement, and performance. The results inform core areas of employer brand strength and targeted opportunities for growth.

  • Accuiti Diagnostic for Employer Brands
  • Qualitative and Quantitative Employee Research
  • Employer Market Landscape Map
  • Employer Brand Message Platform – Purpose, Values, Employer Value Proposition & Key Messages

Bring the heart of your brand to life through communications aligned to the needs of your employees and target candidates.

  • Employer Brand Message Training
  • Brand Manifesto Video
  • Intranet Branding
  • Target Candidate Personas Development
  • Career Site Message Optimization
  • Talent Acquisition Campaign Development

Bringing your employer brand and value proposition to life.

  • M&A Employer Brand Integration Strategy
  • Change Management Consulting
  • Talent Development Consulting
  • People Experience Consulting
  • Social Impact Consulting
  • Supporting Technology Solutions
Strong employer brands drive results.

Recruiting

75% of active job seekers are likely to apply to a job if a company actively manages its employer brand. 2

Retention

Companies that invest in employer branding can reduce turnover by as much as 28%. 3

Company Performance

Companies with a highly- engaged workforce are 21% more profitable. Good company culture increases revenue by 4x. 4

EMPLOYER BRANDING PROCESS

The Sustena Employer Branding process begins with a conversation.

Then our Accuiti diagnostic helps uncover key areas of alignment and misalignment in the employee brand experience.

It is the pivotal starting point to identify positive areas for brand expression or challenged areas for organizational change.

Looking to evolve your brand?

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