Navigating M&A branding in private equity
When initiating a platform play, carve-out, or roll-up, private equity firms need to assess the potential effects on the portfolio company’s brand. As private equity firms evolve their portfolios through mergers and acquisitions (M&A), they often use certain strategies to improve efficiency, unlock value, and tap into new market opportunities. For the portfolio companies involved, […]
The most underrated brand launch tactic
Understanding the importance of a rebranding ceremony As the foundation of a new brand comes together and teams work toward its unveiling, considerable focus is placed on the external launch and rollout. Deep in the trenches of checklists and launch timelines, it is easy to forget that rebranding is a transformative journey that redefines a […]
Five ways to fail-proof your rebrand
Five roll-out tactics to employ during your branding project to ensure the next phase goes smoothly and your new brand is built to last. By Jillian Haynes, Senior Director, Creative Services Branding efforts can feel like a massive undertaking, from finding the right partner and budgeting to rounds of revisions and final approval. Achieving a […]
Ensure your return on brand investment
How successful PE-backed companies can leverage brand for greater financial impact By Brenna Garratt and Bryan Jenkins Explore how companies can enhance financial performance by strategically leveraging brand, showcasing its influence on organic growth, talent retention, and valuation. Many leaders sense branding is important, but some struggle to measure its impact. Still, brand can have […]
Brand Architecture: choosing the best model to boost business
Clear brand architecture differentiates your offerings and enhances customer understanding. By Ryan Paul, Principal and Creative Director What is brand architecture? Brand architecture is the hierarchal structure of a company’s externally-facing products and services and their relationship to the parent company. It’s an organizational tool that provides logic and definition, helping audiences understand […]
10 signs that it’s time for a rebrand
Companies can struggle to achieve the success they know is possible. They have great products or services and turn a profit but can’t seem to bring their business to the next stage of growth. What’s holding them back? It could be their brand. By Ryan Paul, Principal and Creative Director How can you […]
Spotlight on Sustena’s visual brand process
See Sustena in action from ideation to execution. The brand development process for Cadiz Inc., a water solutions innovator, begins with a compelling brand position and purpose and becomes a modern, revolutionary visual brand. Our approach relies heavily on research, design, and positioning to develop an impactful brand. This video was shown during the [AWS […]
Pariveda ‘Cloud Canvas’ Pop-Up at the AWS Summit New York 2023 Recap
During the recent AWS New York Summit, Pariveda hosted our first Cloud Canvas event highlighting the intersection of art and technology. The event featured a collection of Pariveda’s innovative solutions in data, machine learning, and modern applications built on Amazon Web Services (AWS). We also showcased Sustena’s brand development process and work from several local […]
The Value of Naming for B2B Brands
All too often at Sustena we see B2B brands mismanage the brand-building process. And while these displays of mismanagement usually occur at disparate ends of the spectrum, they have similar negative effects on brand health & development. At one end of this spectrum, brands under-leverage and undervalue the power of branding as it relates to […]
The Necessity of Branding after M&A
Where Mergers & Acquisitions create opportunities — increased product offerings, market diversification, centralized process control — they are counteracted by internal imbalances and the difficulties that accompany marrying brands together. As such, there must be a commitment to brand-building as part of all M&A deals. While “mergers” and “acquisitions” connote different legal meanings and outcomes, […]
