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Dizzion

Carving out a differentiated positioning in the market from industry titans
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OVERVIEW

One of the industry pioneers for managed Desktop as a Service (DaaS), Dizzion allows organizations to engage hybrid, distributed, and 3rd party teams securely. With 10+ years of experience in the DaaS industry, Dizzion had robust technology and industry partnerships to capitalize on market trends but needed help telling a more cohesive brand story that differentiated its white glove service from the large hyperscalers.

Private Equity

  • Private Equity Backed

Sector

  • Composable Digital Workspaces

Deliverables

  • Positioning & Messaging
  • Overview/Sales Deck
  • Targeted Message Training
Dizzion
Dizzion’s new tagline, “Unlock the Modern Workforce” highlights the organization’s ability to be a catalyst for talent acquisition and retention – tailoring digital workspaces to enable organizations to engage teams in a flexible, scalable, and secure way.
Dizzion

01

PROBLEM

Dizzion’s legacy messaging over-indexed on their technology, rather than the outcomes their product suite enabled.

SOLUTION

Sustena crafted the Dizzion message platform to highlight how their technology securely enabled new ways of working while removing cost and complexity from internal IT functions.

02

PROBLEM

Dizzion has a partner-centric, approach in the way they help customers implement technology and drive value, but they were often not receiving credit for these efforts.

SOLUTION

We crafted a brand story that brought forward Dizzion's partner focus in empowering remote productivity for their clients and end-users. This message also focused on their ability to scale this partner-centricity for organizations of all sizes.

03

PROBLEM

They had a set of buyer personas that were dated and lacked perspectives on organization’s capabilities since they had recently been through a period of hyper-growth and enhanced industry partnerships.

SOLUTION

Sustena validated, enhanced, and evolved Dizzion’s 5 most important personas after conducting customer interviews to provide a deeper understanding of how these individuals interact with Dizzion.

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