BoldTrail

Combining two leading technology providers to help real estate professionals flourish

OVERVIEW

When Inside Real Estate acquired BoomTown, it united two of the largest and most popular real estate technology companies. While this platform play acquisition helped IRE gain market share and technical capabilities, customers and prospects were uncertain about its implications and the product roadmap for evolving and enhancing the combined technologies.

Private Equity

Private Equity Backed

Sector

Real Estate Technology

Deliverables

Positioning & Messaging
Purpose, Vision, Mission, and Values
Product Name
Visual Brand Development
Brand/Product Architecture
Targeted Message Training
Branded Business Tools
Website Design Oversight
Brand Launch Planning and Video
Go-to-Market Strategy, Planning, and Asset Development

BoldTrail

The company’s new tagline, “Real Estate’s Growth Engine,” highlights the core benefits of their technology: increased productivity, more time to connect with prospects, close deals, and enjoy life, enabling success and growth in any form.

PROBLEM

Inside Real Estate had long gone to market with their portfolio product name kvCORE, creating confusion in the connection between the product and the parent brand.

SOLUTION

Sustena crafted a new portfolio product name, BoldTrail, to serve as a broader umbrella for IRE's legacy and acquired capabilities, unifying their go-to-market efforts.

PROBLEM

In bringing together IRE and BoomTown, there was significant cultural overlap in many areas, but a sense remained that they had not fully united behind a shared purpose and values.

SOLUTION

A new Purpose Platform was created to unify the combined teams as they move forward as one company looking to the future of real estate.

PROBLEM

With the creation of the new portfolio GTM name, BoldTrail, Inside Real Estate needed a strong new visual brand to solidify the new name and stand apart from their competition.

SOLUTION

Sustena leaned on the extensive customer and competitive research to identify the visual whitespace opportunity in creating a visual system to match the bold new name.

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BoldTrail

Private Equity

Sector

Deliverables

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