Kristine Jao
Director
Kristine is a passionate individual who holds extensive experience in building and growing brands. She has been involved in elevating brands such as: Mario Lopez Fitness, ED by Ellen DeGeneres, and Shell Automotive products. After graduating from SUNY Oneonta and the Fashion Institute of Technology with a Business Management degree she began her career working in the fashion industry where she discovered her love for business and leading teams to achieve their goals through strategic and efficient processes. She continues to apply her knowledge and years of experience in branding at Sustena. On her down time, Kristine volunteers for Make a Wish Foundation as a Wish Grantor. She also always makes sure to find time to go for a run and travel as much as she can.
Favorite Brands
Why?
I recently read Nike’s founder, Phil Knight's memoir, and I not only love the story behind building the brand but what the brand has built. What started out of a pure passion for running, is now one of the top 10 most recognizable logos around the world.
Through extensive market research, the sneaker brand was one of the first athletic brands to successfully penetrate various markets of diverse consumers ranging from athletes to individuals wearing athleisure. Nike leveraged its marketing campaigns to reach a multitude of market audiences while instilling confidence and individuality in consumers. These campaigns, in turn, have built trust and loyalty to the Nike brand, a brand that continues to amaze.
Why?
SoulCycle is a spin exercise class that not only provides an immersive workout but focuses on mind, body, and soul. The brand reinvented the workout experience across the country, including my own fitness journey. SoulCycle unites experience, a sense of community, and a love for fashion. Becoming one of the most recognizable symbols in the fitness community, the brand has been able to build its own level of status, inspiring individuals to strive for their highest aspirations. SoulCycle focuses its brand on promoting positivity, strength, and confidence through motivational empowerment.
I leave each class feeling refreshed and ready to tackle all my goals head-on. SoulCycle has built not only a brand but a community of individuals who seek to improve every day.