Andrea O'Neill
Vice President
Andrea leads our data-driven brand development processes with her unique blend of right and left-brain strengths. She has an exceptional ability to find the gems of insight from brand research and analytics, leveraging these insights to define ownable white-space positioning and creative brand solutions for our clients. She has led the development of brand architecture, naming, identity, core messaging, and go-to-market materials for B2B market giants in travel, finance, and technology including Sabre Holdings, Intuit, Genpact, Mercer, and DXC. Currently, her work has an increasing focus on research, analytics, and strategy in Employer Branding.
Favorite Brands
Why?
As a visual brand system Apple has the perfect balance of simple, clean design that manages to feel modern and highly manicured, yet still approachable. The innovation and quality of their products has been unsurpassed for decades, and exemplifies a true brand experience online, in-store, and in-use.
Why?
I loved the Seahawks brand even before I became a Seattle resident. The team logo artfully captures the tribal roots of the region with both modern and historic nuance. The vibrant lime green paired with navy blue evokes the water and trees that are a hallmark of the region, while providing a unique and highly identifiable color pairing in football. In addition to the Seahawk emblem, the “12” flag is a brilliant branding element that represents “the fans” as the twelfth member of the team. What’s not to love?