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Our Team

Adam Garrett

Senior Director, Strategist

Adam is a creative strategist with extensive experience activating business and brand strategy through commercial actions - E.g., service and experience, sales, and marketing. Adam brings a unique fusion of knowledge and know-how gained from his time as a management consultant at Monitor Deloitte, as an Associate Partner at Prophet, and from running commercial strategy for the Business Consulting arm of R/GA.

Adam also brings real-world experience in designing and igniting the commercial engine for a range of early-stage start-ups as the founder of AI Group – a firm her co-founded to focus on scouting, launching, and scaling new business ventures, such as: Spinn Coffee, Senfino, Cognition, Studio Everywhere, Shopography, Value Blended, and Senfino.

Adam has worked directly for PE Firms to design and help execute growth and commercial strategies for their portfolio companies. He has also served the world’s biggest brands – including: Novo Nordisk, GE Healthcare, J&J, Pfizer, Walmart, ALDO, Neiman Marcus, J.Crew, Target, Brunswick, Toyota, BMW, Home Depot, Nitori, eMart, Swarovski, Skaagen, Capital One, Citibank, Microsoft, FedEx,, Nike, Tiffany’s, and SAP – to name a few.

Adam lives in Brooklyn, NY with his wife Eleni, and his two cats, Grey Beard and Moo Cow

Favorite Brands



Android because it provides me the freedom, flexibility, variety, and power needed today, and for tomorrow.


Because of its promise – and that it’s never failed to deliver on it in the +10yrs that I’ve been an avid reader, namely: “to arrive at the edge of the world's knowledge, seek out the most complex and sophisticated minds, put them in a room together, and have them ask each other the questions that they might otherwise only be asking themselves.”

Other Team Members

Chief Executive Officer

Brenna Garratt

Executive Vice President

Bryan Jenkins

Vice President

Stephen Strigle