Building a transformative brand
Through the investment of Carrick Capital Partners, machine learning luminary Larry Carin, successful AI entrepreneur Robbie Allen, and former Accenture Operations Group CEO Mike Salvino came together to form a machine learning company focused on transforming Fortune 500 companies by delivering lower costs, greater efficiency, and new breakthroughs. The company included some of the brightest minds in the field, but needed to build their brand from the ground up – a new name, positioning, visual brand, materials, and go-to-market strategy.
Meeting with the team in their first week as a company, we worked with them to develop their positioning and select a new name – Infinia ML – based on the infinite possibilities their machine learning techniques open up for clients. We developed a stunning new visual brand and website focusing on the team’s world-class talent through personal founder profiles and engaging photography. The site launch immediately prompted interest from blue-chip prospects. Finally, we presented a comprehensive Go-to-Market approach to help Infinia ML expand their awareness and thought-leadership in one of the hottest spaces in business today.