In the article linked below MarketingTech’s Mark Jones sits down with Shutterstock’s senior VP, Grant Munro, to discuss the importance of the visual brand in the modern age. At Sustena Group, we believe that a brand is more than a simple logo or color palette. To us, a brand is the unifying force that drives business decisions and aligns internal strengths with external expectations, but this does not mean that the visual brand can or should be overlooked. Munro does an excellent job of articulating the interdependence of the visual brand and the brand at large.
Similarly, Sustena Senior Director, Bryan Jenkins, is currently rolling out a mini-series in which he will be discussing the importance of the visual brand. Be on the lookout for that piece in the future, but first get caught up by reading the leading installment of Bryan’s series, “But it’s just a logo…”