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Industry Article: Localizing Your Global Brand: 3 Elements to Consider

There is often much discussion surrounding brand translation and the audience perception of said brand(s). The article below discusses some of the difficulties that brands may face when attempting to globalize. But what about the difficulties that a brand may face locally or maybe even most importantly, internally? Brands must first translate their value and mission internally before they are capable of doing so externally, or for that matter, internationally.


Article: Localizing Your Global Brand: 3 Elements to Consider

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