We’re thrilled to announce that Sustena, a Pariveda company has made the Transform Awards shortlist in the category of “Best Rebrand Following a Merger or Acquisition” for our strategic and creative work with Xactus. The Transform Awards honors and rewards the most innovative, creative, and successful brand work worldwide. The Xactus executive leadership team put an enormous amount of trust in Sustena to both rename and rebrand their company, and it is exciting to see our collective efforts recognized among our peers in branding.
About the Work
In October 2021, UniveralCIS (a roll-up of seven independent credit reporting businesses) joined forces with Credit Plus (a larger credit reporting agency) to form one of North America’s largest market leaders. The combined company needed a new name, brand strategy, and foundational underpinning to support their vision of transforming verification through proprietary technology and market-leading service. A new brand was paramount in uniting the workforce of over 750 employees under one company and purpose.
All seven legacy brands were consolidated under one bold new master brand and visual identity. A new name, Xactus, reflects their exacting precision and is paired with a “double X” symbol to represent partnership and collaboration. A new tagline, Advancing the Modern Mortgage, emphasized the speed, efficiency, and seamless digital delivery of their verification services.
Read more about this project on our website here.
About the Transform Awards
The eighth annual Transform Awards North America 2022 is taking place on 25 October 2022. These awards recognize best practice in corporate, product and global brand development work, with categories focusing on strategy, execution, content and evaluation. The 2022 winners will be revealed at a very special awards evening at the iconic Manhattan Penthouse. Learn more about the Transform Awards.