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Accuiti Series

An Introduction

Helping B2B brands find compelling ways to tell their story excites us and we relish in the opportunity to show clients that a healthy brand is a core component to building a strong balance sheet.

But how do you quantify “strong brand = stronger balance sheet”? At a Sustena firm-level the answer is: “In the last 20 years, we have worked with 25+ PE firms - creating $4.8b of value for their portfolio companies.” Not convinced by that broad stroke statement? That is okay, we understand that, which is why we developed our go-to-market diagnostic tool, Accuiti.

Accuiti measures your proficiency across 8 tenets of Brand, Sales, and Go-to-Market Execution. These tenets include questions related to Brand Consistency, Sales Approach and Process, and Go-to-Market planning. Over the next 8 weeks, we will be publishing installments of an Accuiti series introducing each tenet and explaining the challenges and impact surrounding them. We invite you to spend only a few minutes a week over the next two months to learn why your portfolio company should be part of our Sustena firm-level answer.

If you’re anxious to learn more about Accuiti ahead of next week’s installment, please check out the Accuiti page linked here to explore how this tool can benefit your organization.

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