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Industry News: Weight Watchers Becomes WW Inc.

Weight Watchers International recently rebranded to WW Inc. This move from the health and wellness brand is part of a strategy change — moving from a strict focus on diets to a broader focus on the story and journey of wellness. Our own Stephen Strigle recently wrote about how a rebrand like this may be appropriate to accompany a strategy shift, but this name-shortening (a shift to an acronym) is a rather drastic move from the well established brand. All of us at Sustena are interested to follow the effect of this move in the coming months and years.

Further Reading

The Guardian: Weigh Watchers Plans Tech Rebrand to Take on Wellness Industry

Pentagram: Weight Watchers Brand Identity

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