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Industry News: WarnerMedia Consolidates U.S. Media Business With Omnicom’s Hearts & Science

Brand consolidation can be a trying time for brands and the companies behind said brands. Emotions run high, strategic vision can be tested, and cultural changes are unavoidable. While well established brands like HBO and Warner Bros will likely consolidate very well, this move from WarnerMedia and Omnicom is one that will be interesting to follow moving forward.


Adweek Article: Mega-Conglomerate WarnerMedia Consolidates U.S. Media Business With Omnicom’s Hearts & Science

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