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Industry News: Kroger Isn’t Playing Around

Our Sustena team is made up of b2b brand experts, so this recent move by Kroger is a bit outside of our day-to-day. Yet, this play from the second largest grocer in the United States, to resurrect the Toys “R” Us brand ahead of the holiday season, is fascinating for anyone with an interest in the world of brands. Could the brick and mortar of the Kroger stores breathe new life to a once dominate toy brand?

Article: Kroger Isn’t Playing Around: Toys “R” Us is Just the Latest in a Series of Smart Partnerships

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