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Industry News: Just Call Us Dunkin’

Our colleague Stephen Strigle has recently been working on a content series regarding brands and situations where it may be appropriate for companies to consider rebranding. The Adweek article copied below supports Stephen’s opinion that a rebrand may be appropriate for a company in order to “compete more effectively.” (See more from Stephen in his “When Should You Rebrand?” article.) In an era where many brands are name-shortening, Dunkin’ is ready to compete.

Adweek Article: Dunkin’ Drops the ‘Donuts’ as the Latest Brand to Shorten Its Name

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