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Industry News: Coca-Cola Wiped Its Social Media Accounts

Sustena Senior Director, Bryan Jenkins, recently published an article But it’s just a logo… addressing the importance of brand symbolism, specifically the importance of a brand’s logo. While this move from Coke is more of a visual and tonal change, all elements of a brand are intertwined. With such a well established symbolic brand (something Bryan addresses in his above linked article), this visual strategy change, from one of the worlds most famous brands, will be an interesting move to follow in the coming weeks and months.

Article: Coca-Cola Wiped Its Social Media Accounts, Then Relaunched With a Positive, Happy New Look

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