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We drive strategic growth

ALIGNING FOR STRATEGIC GROWTH

Aligning brand, marketing and sales is the key to strategic growth. We improve our clients’ performance in any or all of these areas to help them achieve their growth goals.

Our mission is to align and deliver essential Go-to-Market functions to drive growth for B2B firms, whether privately held or backed by PE firms. Our expertise is focused on business services, healthcare, and technology.

HOW WE SEE THE WORLD:
KEYS FOR STRATEGIC GROWTH

Aligning brand, marketing and sales are key to strategic growth. Our mission is to provide essential go-to-market functions to drive growth for business-to-business companies for privately held or PE-backed portfolio companies.

Our primary focus is tech-enabled business services, healthcare, and technology companies. Our core areas of expertise are: Brand Development, Sales Enablement and Go-to-Market Execution.

BRAND DEVELOPMENT

A company’s business and brand strategy should be closely tied. Our deliberate process developed over 15+ years yields uniquely positioned brands, aligned messaging for marketing and sales, visually intriguing brands, a foundation for go-to-market communications, and a platform for long-term brand measurement.

Core efforts include:

  • Primary Research (Internal, External, Competitive)
  • Accuiti℠ Sales and Marketing Diagnostic
  • Name Development / Brand Architecture
  • Strategic Market Positioning and Core Messaging
  • Targeted Messaging and Message Training
  • Tone of Voice Development
  • Logo / Identity / Visual Brand Development

SALES ENABLEMENT

Let sales teams do what they do best – sell. We equip and enable client-facing teams with the information, tools, and insights to systematically identify, qualify and communicate to the right buyers, with the right needs, in the right manner, and at the right time.

Core efforts include:

  • Target Prospect Profiles
  • Qualification Criteria Development
  • Message Training – Adapting Core Messages for Specific Audiences
  • Content Marketing Strategy
  • Cross Sell & Upsell Program Development
  • Executive Forums

GO-TO-MARKET EXECUTION

Art and science both apply when planning how a business can optimally go-to-market. Many factors need to be considered in developing and deploying a strategically targeted program to attract, engage and nurture qualified prospects. Doing this thoughtfully will increase a company’s overall market awareness, shorten sales cycle time, and provide essential insights for continuous improvement.

Core efforts include:

  • Website Development
  • Marketing Campaigns (Inbound / Outbound)
  • Content Development
  • Sales Tools and Templates
  • Case Studies
  • Thought Leadership Programs
  • Video Development and Deployment
  • Brand/Product Launches
  • Lead Generation Programs
  • Channel Partner Programs

CAPABILITIES

Brand Strategy
Naming
Visual Identity
Verbal Identity
Copywriting
Art Direction / Design

Advertising
Marketing
Communications
Content Development
Video Development
Digital

Environmental
Activation
Social
Events
Website Development

Infinia ML is transforming Fortune 500 companies using advanced machine learning to reduce costs, increase efficiency, and uncover new breakthroughs.

Read about their new brand.

M&A can transform a company, but one often overlooked piece is considering how the brands come together. Read our guide to branding and M&A:

Branding in M&A

How do Brand, Sales, and your Go-to-Market approach impact your business? How can your business benefit by improving these areas and what do you risk if you don’t?

8 Keys to GTM Success.

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